Former Exchange Executive Giang Bui Hired to Drive Securitize’s Issuer Tokenization Strategy

Securitize has recruited Giang Bui from major exchanges to spearhead its efforts to bring securities issuers into tokenized markets. Her background spans market-facing roles at several exchange operators where she focused on ETF development, liquidity relationships, and regulatory coordination — experience Securitize expects to leverage as it scales issuer services. The firm is positioning tokenized securities as a regulated alternative for issuers seeking operational efficiency and broader distribution, and Bui’s remit is to bridge issuer requirements with on-chain infrastructure. Her prior work on digital-asset ETF initiatives gives her familiarity with complex rule filings and cross-stakeholder alignment, skills that are directly transferrable to structuring tokenized offerings that must satisfy regulators, transfer agents, and custodians. Securitize’s client roster already includes large institutional names, which provides a testing ground for issuer-facing products and governance models. The company has publicly signaled plans to expand its product set — including moves toward bringing equity-like instruments onchain — and the new hire accelerates that roadmap by adding capital-markets credibility. For issuers, the immediate benefit is access to an operator that understands both exchange mechanics and the compliance expectations of traditional securities markets. For Securitize, the appointment reduces execution risk around product listings and regulatory submissions by centralizing issuer engagement under a leader versed in those processes. Competitive dynamics are likely to shift: tokenization providers that cannot demonstrate comparable regulatory fluency or issuer relationships may struggle to win mandates from large financial institutions. Over the medium term, success will hinge on Securitize converting institutional interest into standardized, legally robust token structures that map cleanly onto existing shareholder rights and reporting obligations. If that happens, the firm can make a persuasive case that tokenization is a practical extension of existing capital-markets plumbing rather than a parallel, unregulated system.